We all know the feeling of entering a website and just being blown away by how amazing it is. From cohesive photos and branding to stylized social media images and infographics, a good website just screams “I know what I’m doing when it comes to my business”. Instead of being discouraged or envious, take your web graphics into your own hands with these three kinds of graphics that are sure to take your blog to the next level.
When you think about your marketing strategy, you’ve probably checked all of the boxes. You have a cool website, your social media game is on point, and you have an awesome opt-in that is getting people subscribed to your email list. But what about your inbound marketing strategy? You may be doing all of these things, but how are you focusing your energy towards getting people to click through to your site and actually make use of all that you have to offer?
As an entrepreneur or small business owner, it can be easy to let the day-to-day of running your business get in the way of your marketing efforts. Without talking to clients, filling orders, or keeping your finances straight, your business can easily run away from you. But without clients to talk to, orders to fill, or income to account for - do you even have a business? Focusing on marketing or advertising for your business is VITAL to its longevity, but that doesn’t mean it has to be a complicated long process. These three advertising methods could not be simpler, but they’ll have your phone ringing off the hook in no time.
With dozens of different email subscriptions, app notifications, and social media platforms calling our names every second, it can easy to feel overwhelmed by the role that technology plays in everyday life. Next time you feel this way, try performing a digital audit on yourself, focusing on these three key areas to put your technology in its place and take back control of your life.
Writing a mission statement sounds like a complicated task, but it really couldn’t be simpler! Before you write your mission statement, though, you may find yourself wondering, what is a mission statement? And why do I need one?
What is a Mission Statement?
A mission statement is a sentence or phrase that lets your website visitors, customers, or potential clients know who you are, what you stand for, and how you can help them. It’s a less complicated version of an "About Me" or "Start Here" page, because it is stripped down to the bare bones of what you provide, not a detailed list of your services.
How to Write a Mission Statement
Sit down, grab a piece of paper, and get ready to write. Coming up with your mission statement is as simple as answering these 4 questions and stringing them together into one killer mission statement that will have clients lining up around the block to work with you.
1. What are you?
In the simplest terms, what is your title?
For example, here at The Simplified Academy, we are business coaches.
2. What do you do?
Dig a little deeper.
We are business coaches who focus on simplifying processes and reducing overwhelm.
3. Who do you do it for?
Who is your primary audience? When you think of your ideal client or customer, what is their position or job title?
We are business coaches who focus on simplifying processes and reducing overwhelm for entrepreneurs.
4. WHY do you do it?
What problem are you solving for your audience?
We are business coaches who focus on simplifying processes and reducing overwhelm for entrepreneurs who are tired of letting their businesses run THEM.
String it all together and you’ve got your mission statement.
Here at the Simplified Academy we are business coaches who focus on simplifying processes and reducing overwhelm for entrepreneurs who are tired of letting their businesses run them.
Why is this important?
Your mission statement tells your potential clients and customers why you are the best solution to their problem and why you are a good fit to work with them. A pretty website with nice photos is no good if visitors don't know what you do, and a mission statement tells them just that, wrapped up in a pretty little package.
Armed with your new mission statement you can walk into any meeting, conference, or networking event with a clear vision for what your business does, and everyone you meet will see that too.
In the rising digital age, audio is becoming a more and more popular way to engage an online audience. Instead of sitting down to read a blog post or watch a video, audio allows site visitors to enjoy your content while multitasking - which people are finding themselves in need of doing even more often. See below for my three favorite ways that you can use audio on your blog.
As an entrepreneur, you are responsible for a LOT of content creation. From social media and blogging to video content and email marketing, coming up with lengthy, fresh, and informative content on an almost daily basis can get exhausting. Instead of losing your mind to try to keep up, take some time to build up a bank of “no brainer” content so that you can be ready to help your audience even on the days that you’re just not feeling it. “No brainer” content can be anything simple that you enjoy creating, but you can read below for my favorite easy ways to keep the content coming.
Is your website keeping revenue out of your pocket?
Do you utilize email marketing on your website and in your daily/weekly routine?
Have you ever done Usability testing to see if your customers are really able to use the site the way you intend them to use it?
Do you long to keep in touch with your clients but find little time to blog?