I just wanted to take a moment to update you on some developments with your website and the Tech World.
Due to all the recent hacking around the globe, Google has decided that a Secure web is a better web. Security used to be for those collecting info. Credit Cards etc. Turns out, EVERY website collects info. Even the simple one page website.
Think of it this way. What website have you gone to that DIDN’T ask you for your email, or name and phone when filling in their contact form? That’s right, they all ask. Even your little website probably asks for some type of info. If it doesn’t, it probably should!
Beginning January 1, 2017, every website should be secured. A secured site means you need an SSL Certificate. This used to be reserved for sites taking payments online, not anymore. EVERY site takes in info, and must be secured.
What does this mean for you?
Google will start shaming sites with a Non-Secured label in the next few weeks, discouraging people from entering info or even going to the site at all. The first shaming technique will be to put a big box over your site that says “PROCEED AT YOUR OWN RISK”. WHAT?
How many brave souls do you think will forge ahead? Not many. Where SEO is concerned, Google will be preferring SSL sites to NON SSL sites. (Your ranking on google will be changed if you do not have SSL)
** Most companies are charging a monthly or yearly fee for SSL. The prices range from $20-$200/year. **
Secured Site advantages: No Google Shaming, Seamless Site Performance, Google Ranking points, ALSO, Secured Sites load almost 300% faster!
Solution: SECURE your site ASAP. Get an SSL Certificate.
Sound Scary? It’s not.
Ask your web designer/developer about this latest mandate. If they say you don’t need it or, if they say it is only for people taking $$ online, It’s time to get a new expert on your side.