We all know the feeling of entering a website and just being blown away by how amazing it is. From cohesive photos and branding to stylized social media images and infographics, a good website just screams “I know what I’m doing when it comes to my business”. Instead of being discouraged or envious, take your web graphics into your own hands with these three kinds of graphics that are sure to take your blog to the next level.
Photos and Stock
Having a cohesive set of photos throughout your website and social media presence presents a crisp and collected image to your audience and potential clients. There are great resources for free and paid stock images, but you also have the option to hire a photographer and “batch shoot” your own photos. This is especially helpful if you want to be in the photos and can be well worth the investment as it gives you a large bank of photos to choose from for your website, social media, and other promotions and advertisements. If you don’t have the money to hire a photographer, a patient friend and an iphone with good lighting can also provide you with an excellent bank of photos to choose from.
In addition to the actual photos featured on your website and social media, there are plenty of opportunities to include graphics in your blog or on social media. Branded images for Pinterest, facebook, and instagram to promote blog posts, sales, and other content can help your audience recognize your content more easily and pick it out from the crowd.
Infographics take a chunk of information and display it using a combination of images and words to create a highly shareable, visually engaging piece of content. When executed properly, infographics communicate information in a way that is easily digestible and looks very professional. Infographics do especially well on platforms like Pinterest and Twitter, because they are easy to understand and share.
What’s your favorite kind of graphic to work on?