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Building Your Brand

Your brand is a set of features that distinguishes your business or product from your rivals in the eyes of potential customers. It should provide a single, unified image that represents the “face” of your business to your potential customers. You will learn about Vision & Mission Statements, Logo Design, Collateral Materials, and much more.

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This session is taught by Elizabeth Pampalone.

In 2007, She started her first company, The Jax Computer Chic. Elizabeth and her husband, Joseph, worked side by side in this company for 5 years and it was their sole income. As they grew their residential business, she longed to serve the Business Community of Jacksonville. Elizabeth learned about Business Networking, a new concept to her, and began attending 3 meetings a day of over a year. She made it her goal to be one of the most recognizable names in Jacksonville, FL. In 2014, she was named “Queen of Jacksonville Networking” by the Jacksonville Business Journal. During this time, She led 13 meet-up groups per month for almost 2 years. Her volunteering with SCORE and OLLI has allowed her to stay connected to the small business community. She is a frequently requested guest lecturer at the Coggin College of Business (UNF) and a regular speaker at the SBDC and SCORE.